Our Story

Imago Travel: Unveiling the Soul of Morocco

In a world where the quest for authenticity reigns supreme, Adam, at heart an explorer with an insatiable passion for Morocco, founded Imago Travel. Thus, he did not start his journey in the right way, not from the crowded streets of a city filled with tourists, but rather in peace and Sahara whispers, and the timeless beauty of the imperial cities in Morocco. So Adam knew that in these well-trodden ways, lined with layers of whitewash, one might find the real Morocco, but rather in the unwritten stories waiting to be told at every corner and in the alleys not ventured down into the darkness.

Imago Travel was born from a desire to share these stories. In the year 2021, we launched with this mission: Never propose to our clients anything other than more than simply a trip but, rather, propose them the keys to a kingdom full of history, culture, and breathtaking landscapes.

Our name, Imago, which means “transformation and growth,” reflects our belief in “travel” as a journey that changes “Us” to be “Ourselves” through “beauty” in “discovering.

Our Vision

Crafting Journeys That Matter

At Imago Travel, we have a bigger vision that supersedes the common one. We endeavor to unveil the very heart and soul of Morocco, revealed through experiences that speak of genuineness and remain unforgettable.

Uncover: From the High Atlas Mountains to the narrow, winding streets of Fez, each journey is meant to allow the visitor to uncover all facets of this country’s heritage and beauty. Our travels open a window to the real Morocco—much deeper than what meets the eye. Integrate: We believe in travel that produces real connections. Imjsonnect integrates the community members and local people with you, the tourist, while offering one-of-a-kind opportunities for authentic encounters during which they tell you about their lifestyle and tradition. Preserve: Being the guardians of Morocco’s great heritage, we would really welcome a kind of travel that is both managed and sensitively respectful of the environment, and assures the sustainability of protecting cultural heritage. Imago Travel really is that beacon when it comes to getting to know the real Morocco. With the help and guidance of Adam, our passionate band of experts carefully crafts every journey, making sure that from an Imago Travel trip, every traveler goes back home transformed and deeply affected. Every journey into Imago Travel is a further travel into soul experience, where each road begets new stories, and each traveler has them.

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